Is Projection Mapping Right for My Event?

Live audiences these days are no longer impressed with a few flashing lights and fog machines. They demand show-stopping experiences that will remain with them, seared into their memories as a once-in-a-lifetime event. After all, with Hollywood dazzling ticket buyers with amazing 3D and special effects laden blockbusters, and mobile devices bringing endless media to consumers’ fingertips, people have high expectations when it comes to entertainment. We should know, we’re experts in the field.

What Is Projection Mapping?

We’re all familiar with video projectors, usually in the context of classroom slide deck presentations or films being shown at the cinema. Now imagine that, but bigger, much bigger, and in 3D. Projection mapping uses video projectors to cast light on non-flat, non-white surfaces, like a building or the inside of a stadium. It’s complete visual immersion that is nothing short of breathtaking. Projection mapping is not a product, but a process that requires the skills and labor of a design team that knows what they’re doing.

Is Projection Mapping Right for My Event?

Projection mapping is commonly employed by musical acts and advertisers who want to bring flair to a live event. It can also be used for theater, gaming, computing, and decoration. Utilizing specialized software and projection technology, we can create optical illusions to add extra dimensions and even the semblance of movement to stationary objects. A building can be made to “implode,” or a stadium can appear to animate. Projection mapping onto free-flowing surfaces offers infinite opportunities for creative expression that other technologies, such as LED, can’t provide.

As the go-to experts A-list talent and top brands turn to when putting on a spectacle, VER offers a depth of knowledge and numerous innovations to the projection mapping process. Edge blending, reliable playback over numerous devices, highly skilled projectionists for color matching and alignment, and ingenuity to achieve desired surface shapes are some of the talents we bring to the table. We can help imagine, design, and execute visually arresting immersive experiences with projection mapping. To learn more about our exciting technology and services, visit us at VER.com today.

Who Are We?

VER is an audio/visual rental company that specializes in bringing exceptional experiences to life. The biggest names in entertainment rely on us to help conceive and put on jaw-dropping performances. From Coachella, to NBC’s The Voice, to Super Bowl halftime shows, we provide unparalleled expertise in helping create spectacular events. In order to blow the minds of crowds who may think they’ve seen it all, we can help artists and entertainment acts level up with projection mapping.