American Express Rally On The River
American Express celebrated the past, present and future of tennis with the first hydro-interactive tennis experience featuring a powerful multi-media display that was projected onto a massive 40’X60′ wall of cascading water. Animated projections onto the water were interactive and responsive to tennis balls and racket movement, which were designed to translate every swing, lob and smash – all in real-time.
VER was the behind the scenes dry hire equipment provider, supporting the projection-mapping, and video systems. This was a true credit to VER’s project management team, in conjunction with the creative minds at American Express.
Watch the American Express Rally On The River event: