American Express Rally On The River
American Express celebrated the past, present and future of tennis with the first hydro-interactive tennis experience featuring a powerful multi-media display that was projected onto a massive 40’X60′ wall of cascading water. The images projected onto the water were interactive and responsive to tennis balls and rackets, which were designed to translate every swing, lob and smash – all in real-time. Cameras capturing the tennis match, projected the players behind the court, mixing in graphics and a real-time scoreboard onto the man-made waterfall.
VER was behind the scenes, providing projection-mapping, and video systems support engineering. This was a true credit to VER’s workflow design and project management team members in conjunction with the creative minds at American Express.
Watch the American Express Rally On The River event: