American Express Rally On The River
American Express celebrated the past, present and future of tennis with the first hydro-interactive tennis experience featuring a powerful multi-media display that was projected onto a massive 40’X60′ wall of cascading water. Animated projections onto the water were interactive and responsive to tennis balls and racket movement, which were designed to translate every swing, lob and smash – all in real-time.
The creative minds at full-service production provider LiveX designed a custom interactive projection-mapping experience for Rally on the River. Using a custom software workflow, the LiveX team was able to play out visuals which came to life, interacting with the audience and professional tennis players.
VER was the behind the scenes dry hire projector equipment provider, supporting the projection-mapping signal on the waterfall. Our onsite staff QC’d equipment ensuring LiveX’s content played out without a hitch.
Watch the American Express Rally On The River event: