Keep it Clean to Benefit Waterkeeper Alliance
Waterkeeper Alliance is the fastest-growing global movement for swimmable, drinkable, and fishable water. Founded by Robert F. Kennedy, Jr., Waterkeeper Alliance has been organizing, fundraising, and building an army of water evangelists working to ensure that every human being has the basic right to clean water since 1999.
As one of Waterkeeper’s most important fundraising and awareness events, Keep it Clean brings in big-name comedians, providing 10-minute back-to-back stand up performances at the Avalon Hollywood. The fourth annual event took place March 1, 2017 and saw the likes of Ray Romano, Larry David, Cheryl Hines, John C. Reilly, Bill Burr, Sarah Silverman, and Kevin Nealon sharing their talent with a crowd of nearly 500 clean water supporters. With such a megastar lineup, Waterkeeper saw the opportunity to bring in a full professional camera crew to record the event. The organization turned to Kent Weed, Waterkeeper Trustee and Executive Producer for American Ninja Warrior for help.
“As Keep it Clean grows, we see an opportunity to bring on a broadcast or streaming partner to bring awareness of Waterkeeper’s work to the masses,” Kent commented. “In order to do that, we need to showcase what viewers would see, and what they can be a part of.”
Kent brought in members of his team from American Ninja Warrior and beyond to film the event, with a five-camera shoot capturing the Show from house, stage, and backstage perspectives. He and his team also contributed crucial ideas on how the stage and crowd should be lit to more professionally and creatively capture the fun of Keep it Clean. The camera equipment was outside of the non-profit budget for this event, so Kent reached out to long-time business partner and VER Account Executive Erica Bell to help manage and deliver the equipment piece of the puzzle as sponsor.
“Kent elevated this event on every level, bringing us the best in the business to help Waterkeeper shine,” said Mary Beth Postman, deputy director of Waterkeeper Alliance. “For us, this is what it’s all about – people who truly care tapping networks of friends and colleagues they know will be invested in the cause. We could not have been so successful making this happen without the support of VER.”
Backstage at the event, actress Rachael Harris directed a series of comedic PSAs featuring acts from the Show, with additional camera equipment provided by VER at the last minute when the campaign was greenlit and funded by Toyota Mirai.
“Erica Bell was a total rockstar every step of the way,” said Keep it Clean Producer Carrie Waible. “The late-stage add-ons and additional requests that come with event production were taken in stride, with the same level of service she would have given any one of her clients. We can’t wait to work with VER again!”
The backstage “Tap Your Tap” video campaign is now live on Waterkeeper Alliance social channels to help drive more visibility for the cause. Check it out at Waterkeeper.org/tap or follow @waterkeeper on Twitter and Facebook and @waterkeeperalliance on Instagram.