Snickers Super Bowl ‘Live’ Commercial
During the game, VER supported client O Positive on the first-ever live Super Bowl commercial. The company provided four highly-trained engineers and all camera equipment for the live Snickers commercial, in support of director of photography Mauro Fiore. Included in the VER package were six complete Sony F55 camera systems with fiber chain support and a complement of Angenieux Optimo and Fujinon Cabrio zoom lenses. VER also provided monitors, AJA KiPro’s, communication systems, wireless lens control and live grading.
“VER is unique in that it successfully operates across multiple segments of the Production industry. In the case of the live Snickers commercial, which was a blend of Cinema, Broadcast and Digital. VER was the perfect fit. No other company can provide across-the-board expertise in both disciplines at such a high level of execution,” commented Ralph Laucella, executive producer, O Positive.