Wells Fargo Center
Known for creating first-floor flashy experiences, Beacon Capital Partners had a vision of bringing new life to Denver Wells Fargo Center building lobby. ESI Design, headed by established artist Edwin Schlossberg, designed a massive eight-story tall LED structure that is both art and a new landmark to the city of Denver.
This was not your typical digital signage lobby. The LED projects a vast amount of content, including running waterfalls, flying birds, live Instagram feeds, and live weather forecast. The content & elements change dynamically based on weather. If it’s a particularly windy day, the birds soar higher, the sky changes, providing lobby guest a unique experience every time. This is not your traditional corporate lobby.
VER LED Install team supplied & installed all high-resolution Advantage LED tiles used for the Wells Fargo Center eight-story atrium.