VER Executive Director of Audio interview with Lighting & Sound America
Brent Dannen, Executive Director of Audio recently sat down with Lighting & Sound America to discuss the expansion of our Audio business. While VER first expanded its audio equipment services in the 2000s, it has recently taken off, supporting some of the biggest live events in the world.
Here’s how Brent explained the rapid growth of VER’s audio department:
“VER has had an audio department for quite a while, a pretty good foundation. But I think the recent rapid growth is probably three things: First, the vision to build a great sound company rather than just a department. That’s what sold me on this, too, because I believe in that vision. We’ve got the resources and latitude to do what’s best for our clients. And, lastly, everybody we’ve hired has a passion for doing sound. We go to work every day excited about what we do and committed to being the best sound company.”
When asked about what customers look for in a sound company, Brent answered:
“When they get a crew from us, they get great guys who are very knowledgeable. With our level of expertise, we can rival anybody. They also get great equipment that’s well maintained and packaged properly. We give a lot of training and put a lot of resources into our people. Customers see that we actually care. It’s not just about an invoice at the end of the day. We’ve secured quite a few tours recently— Green Day, Twenty One Pilots, Justin Bieber, One Republic, Journey—and we’re becoming a key player in the broadcast market as well, doing work for ESPN, Fox Sports, and others. It’s January, so we’re supposed to be slow, but we’re not! Amid many other shows, we just did the Rose Parade. We provided the PA, broadcast, RF, and intercom systems. Down the street, at the Tournament of Roses house, we had another system set up and tied to the main system by integrating a combination of fiber converters and the city’s fiber infrastructure to send signal back and forth.”
Read the full article at Lighting & Sound America:
People Worth Knowing – Brent Dannen – Lighting & Sound America – February 2017
